Also known as online marketing or web marketing, Internet Marketing includes but is not limited to the following - Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Pay Per Click (PPC), Google AdWords, Social Media Optimisation (SMO) and Social Media Marketing (SMM).
Each form of internet marketing requires a different strategy to achieve the best results and not all businesses are suited to all the options out there.
Ultimately you will have that answer, even if you aren't sure of it just yet. Here at Bliss we prefer to discuss your goals and objectives before suggesting specific approaches, strategies or forms of internet marketing.
At the turn of the century the internet became much more common within our homes, today somewhere between 17 to 18 million of us are connected. When you consider the two most visited sites online are Google and Facebook, it's not hard to grasp just how powerful these sites are as marketing tools for any business.
As of mid 2010 there were 9.5 million Australians with a Facebook account, just shy of 45% of the population making it a marketing powerhouse. The advantage of Facebook as an advertising medium is your ads are only shown to those who meet your demographic selections, or those who have interests that match your product or service.